The Shelf Love Box brings the pages of a book to life by offering customers a monthly subscription service that provides a book club experience in a box. Each month, book club subscribers receive a new book along with themed gifts, recipes, and treats related to the book.

In order to attract the intended audience, the company opted for a contemporary logo in the form of an infographic, which was combined with a neutral and feminine color scheme. The branding and packaging for this service had to be versatile enough to match the distinct visual styles of each monthly box. For each new box, a distinct design was created that aligned with the narrative of the featured novel.